What Is Media Funding?
Media funding is a dedicated credit line for your marketing & advertising campaign. With guaranteed funding, you can expand your reach without rolling revenue money back into marketing.
Media funding is non-dilutive, meaning it is a unique credit line that leverages your potential assets vs. taking your equity. As your business grows, you'll need less funding, and that's our goal --to get you to a self-funding stage with your equity intact.
Are You a Good Media Funding Candidate?
Do you have...
- A large credit card reserve held by your merchant processor?
- A subscription-based business with many active customers?
- A high-ticket item paid in installments?
- A site primarily monetized using Google ad sources?
These scenarios represent a substantial potential asset that you can leverage for a tailored funding line.
Media Funding Perks
- Preferred media buyer status with guaranteed payments
- Dedicated monitoring of merchant processing --fast flagging any abnormalities in order processing or returns
- Reporting authenticity - expert guidance on advertising and marketing campaign effectiveness
Advertising & Marketing Campaign Mix & Match
- YouTube
- Affiliate Marketing
- Television
- Radio
- Print/Direct Mail
How Does Media Funding Work?
Direct response and direct-to-consumer products have an inherent lag time between dollars out and credit card receipts in. Meanwhile, you have to fund your operation including the marketing and advertising campaign. Many businesses pull back on marketing to pay the bills, but that compresses growth. Charis Media Capital bridges that funding gap so you can grow your business faster.
The typical marketing campaign funding gap is a 3-6 week cycle. Working with Charis Media Capital smooths the process to guarantee a cohesive campaign rollout and faster growth.
The typical weekly flow is:
- Media campaign approved - Client/Media Buyer/Charis
- Media invoice approved - Client
- Media invoice submitted to Charis for payment - Client
- Payment sent to media buyer - Charis
- Advertising runs - Media buyer
- Orders are processed - Merchant
- Settled funds are deposited - Merchant
- Funds are dispersed - Charis
The Funding Partner with a Vested Interest in Your Success
As we like to say, you will have many vendors for your consumer product business, but only your media funder will ever be as interested as you in your success. The faster you grow, the quicker you are ready to self-finance... that's the goal.
Let's get together and see how Charis Media Capital can help get your business to the next level.
